Meta Ads Account Structure: Consolidate, Don’t Fragment
Modern Meta delivery rewards fewer ad sets, each with more signal. When to consolidate, the ~50-conversion learning rule, and CBO vs ABO.
B2B growth firm · 360°
A 360° B2B growth firm. A brand that establishes your authority, a website that converts, a steady flow of qualified leads. All of it under one roof.
The manifesto
The firm that rises above before it executes.
The firm that brings together brand, web and acquisition.
The firm that runs growth as a system.
The firm that proves it with numbers, not with words.
MAstratos brings together the three levers of a B2B sales engine (the brand, the conversion platform and paid acquisition) to turn your visibility into measurable revenue.
Our expertise
Each practice is a discipline in its own right. Together they form one coherent trajectory, from perception to conversion.
Establish authority
A sharp, credible brand that earns trust before the first word is spoken. Positioning, identity, brand platform.
Convert visitors
The platform that turns visibility into meetings: fast, clear, built for conversion as much as for image.
Fill the pipeline
A steady flow of qualified prospects, driven by data and optimised on cost per lead. Meta, Google, tracking, reporting.
A single point of contact
Not as a pile of scattered services. One firm, from the brand to the click. That is where coherence, and the result, are decided.
A single team for the brand, the website and acquisition. No more suppliers passing the blame between them.
Complete coherence, from positioning through to conversion. Every action pulls in the same direction.
Decisions settled by the numbers, and full transparency on what actually works.
We build a growth asset, not a one-off project. We stay accountable for the result.
Our method
A trajectory in three stages. Each one climbs a level, from strategic perspective to measured execution.
We rise above first: model, market, objectives. An audit that frames the trajectory and reveals the priority levers.
We draw the plan: positioning, priorities, indicators. From the brand to the click, aligned on a single course.
We run the machine: branding, web, acquisition. Driven by data, proven by the numbers.
The proof
Measured results, not promises. Every figure links back to the case study that explains how it was obtained.
Figures recorded on projects run inside the MA ecosystem. We apply our method to our own companies before offering it anywhere else.
Case study
Positioning, identity, a conversion website and data-led acquisition: one complete chain, from the brand through to the qualified lead, run by a single firm.
Resources
Sourced analysis on B2B brand, web and paid acquisition. What the numbers say, and what they do not.
Modern Meta delivery rewards fewer ad sets, each with more signal. When to consolidate, the ~50-conversion learning rule, and CBO vs ABO.
Server-side tracking recovers conversions lost to Safari ITP and iOS, but only past a certain volume. When it pays off, what it costs, and what it will not fix.
Forget the magic percentage of revenue. Your starting advertising budget is a floor you calculate from your cost per result and the volume a platform needs to learn.
No single platform is best for B2B, only the right one for your goal. A result-first look at Webflow, WordPress, Astro and Framer, with sourced data.
Gartner reports 7.7% of revenue, The CMO Survey 9.4%. Useful benchmarks, but the ratio hides your stage, margin and model. Here’s what to anchor on instead.
Meta Advantage+ can complement your manual campaigns or cannibalise them. The real conversion thresholds, the independent data, and what B2B should expect.
One conversation, one diagnostic, one trajectory. Tell us where you want to go, and we will talk about how to get there.