A steady flow of qualified prospects.

A paid acquisition agency designs and runs your paid advertising campaigns, mainly on Meta and Google, to turn a media budget into qualified prospects. It sets up measurement, defines the audiences and the messages, launches the campaigns, then optimises continuously. Its work is judged on cost per lead and on lead quality, not on the number of clicks.

It depends on the model: a share of media spend, a fixed retainer, performance-based pay or a hybrid formula. No French institutional source puts a reliable figure on the fees charged by media agencies. On top of that sits the media budget itself, separate from fees, which goes straight to the platforms. Cost can therefore only be compared at equivalent model and scope.

You do, and it is a point to lock down before signing. Meta and Google documentation provides for the advertiser owning their advertising account, their pixel and their data, and granting access to their provider, never the other way round. If the provider owns the account, you risk losing the history, the audiences and the algorithm’s learning the day you leave.

No. We start where the return can be measured, we validate what works, then we raise the budget gradually. A modest budget that is well steered beats a large budget spent blind.

Often both, because they complement each other. Google captures demand that already exists (people are searching), Meta creates demand and builds awareness. We arbitrate according to your offer, your sales cycle and your objectives.

The first signals arrive within a few weeks, the time it takes for the algorithms to learn and for the data to build up. After that, optimisation never stops. We do not promise miracles, we promise rigorous and transparent steering.

No. The media budget belongs to you and goes straight to the platforms (Meta, Google): you keep control of it and visibility over it. Our role is to steer it and get the most out of it. Full transparency on what is spent and on what it brings back.

On what genuinely counts: cost per lead, lead quality, return on advertising spend (ROAS). Not on impressions or clicks taken in isolation. Clear reporting shows you where every euro goes and what it brings back.